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At Koio, I worked across brand, production, and campaigns to evolve the visual identity and scale content, helping bring consistency and efficiency to the entire creative process.

2024-2026

01.  Koio

I was brought in to give the brand a fresh look. Koio makes a premium product, and that needed to be evoked through the design and imaging.

We took the brand from imagery that was ubiquitious across the DTC space.

To a look that felt as luxurious as the product, and more in line with what our customer was craving.

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Website, email, ads and social all needed to change to reflect the new brand direction.

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The season's muted colorups lent themselves to the limestone Parisian landscape and raw plaster walls of a former upholstery studio.

Model

Victor Bessière

Émile Tisné

My Contribution

Art Director
Photographer
Stylist
Producer

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Koio needed to increase output without increasing spend. My background in production and comfort behind the camera helped me spot alternative approaches—more than doubling content while cutting costs to a quarter.

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