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01. Koio
2024-2026
At Koio, I worked across brand, production, and campaigns to evolve the visual identity and scale content, helping bring consistency and efficiency to the entire creative process.
I was brought in to give the brand a fresh look. Koio makes a premium product, and that needed to be evoked through the design and imaging.
We took the brand from imagery that was ubiquitous across the DTC shoe space.
To a look that felt as premium as the product, and truer to what our audience craved.
Website, email, ads and social all needed to change to reflect the new brand direction.
The season's muted colorups lent themselves to the limestone Parisian landscape and raw plaster walls of a former upholstery studio.
Model
Victor Bessière
Émile Tisné
My Contribution
Art Director
Photographer
Stylist
Producer
Koio needed to increase output without increasing spend. My background in production and comfort behind the camera helped me spot alternative approaches—more than doubling content while cutting costs to a quarter.
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